What is On-Site SEO?

On-site SEO optimization is a process that is done on the site. The job is to make the pieces of each page of the site attractive, that attract search engine bots.

If you have already created your site, then we need to do is to modify the parts of your website especially those which are given more weight by the search engine on their undergraduate organic search result pages.

But you must not forget that even if you’re trying to make your site attractive for the search engine bots, it should also be appealing to the humans who visit your site.

Major search engines, ie Google, Yahoo, MSN penalize sites that are made for the search engine alone. So instead of reaching a higher ranking on search result, if the site is been penalized, you will never find it on the SERP, not even on the last page of it.

Why should they penalize sites that are for the search engines alone?

Search engines are just tools. They are designed so that users could easily find the specific website that contains the information they are seeking.

Now if you have a site that has useful content for Internet users, and you are just upset with the normal result, you need to do is to make some modification on the parts of the site.

On-site SEO implementation

1.) Domain

If you have not yet setup your site, then choose the domain that is relevant to the theme of it.

For example, if you want to build a site that talks about cars, car models, events and car races, then you need to use a domain that mentions cars, for example, "Yourcarsinfo.com".

However, if you had a record field that is not relevant to the topic of the blog, it’s just ok. But it would be better if the domain is relevant to the topic for your SEO that carries more weight.

2.) URL

The URL of each page of your blog should contain important information about the page. For example, a page that talks about the calendar of events, you can use the URL: "Yourcarsinfo.com / calendar-events.html"

The reason for doing this is because there are other bloggers who tend to link in your blog page, just using the URL instead of using anchor text.

In other words, a URL that contains information about the page will give Internet users and also the search engine relevant information on this page.


While Internet users will be attracted to click the link at the other sites, search engines will give more weight to that particular page keywords found in the URL.

But then you need to avoid excessive use of keywords in the URL so that it can only cause a penalty from the search engine.

3.) Page Title

Make the page title accurately describe the blog. In our example, our blog is about cars, car models and race events. Therefore, make your page title that accurately that it describes the blog, it should be "Cars: Information, models and race events."

Make sure that each one has its own Web page Title Page other wise the search engine will be forced to consider another page with the same title page as duplicate copies and therefore the search engine will also be obliged to choose it as home page and others will be thrown into trash.

And one more thing, the page title should be short, but very descriptive.

4.) "Description" Meta Tag

SEO gurus have different thoughts on the "Description" meta tag of web page. Others say that it is not already used by search ranking pages. But some say that search engines are still giving weight to the contents "description" and meta tag.

Whatever the truth is, we must make use of it. It is often because the search engines use the same content as the site description listed in the SERP.

5.) Content

Your blog content are the articles published on blog. Make sure that your articles are unique and with the best quality and are relevant to your blog. Make use of relevant keywords and their synonyms in composing your article.

Properly use the H tags (H1, H2, H3, H4) and "black" (strong) text style. Some SEO experts say that search engines are placing greater weight on the keywords defined by the "H" tags and "Bold" tags.

And, of course, make sure you link the articles by using your targeted keywords as anchor texts.

And if you use the images in your articles, make use of "ALT" tag.

6.) Sitemap

HTML sitemaps might be helpful to your visitors to find the information they are seeking. However, HTML sitemaps and XML sitemaps are also very important for the search engine that will find and spider all pages of your blog.

The six essential factors of organization excellence:

• Right Customer Focus which includes identifying and then connecting customers with relevant products and services.
  
  
• Consolidation of Current Business including restructuring, mergers, acquisitions and more.
  
  
• Operational Efficiency across the organization. Dr. Asher suggests this step may be most important for long-term profitability and includes things like TQM and benchmarking activities.
  
  
• Exploring New Markets.
  
  
• Human Resource Management which includes attracting, retaining, developing, and career planning.
  
  
• Corporate Image Building by developing the company’s reputation in the mind of customers.

These can be considered the backbone for any business to succeed in fierce competitive environments.

History of Search Engines

History of Search Engines

In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.

Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.

Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.

The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.

In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.