What is On-Site SEO?

On-site SEO optimization is a process that is done on the site. The job is to make the pieces of each page of the site attractive, that attract search engine bots.

If you have already created your site, then we need to do is to modify the parts of your website especially those which are given more weight by the search engine on their undergraduate organic search result pages.

But you must not forget that even if you’re trying to make your site attractive for the search engine bots, it should also be appealing to the humans who visit your site.

Major search engines, ie Google, Yahoo, MSN penalize sites that are made for the search engine alone. So instead of reaching a higher ranking on search result, if the site is been penalized, you will never find it on the SERP, not even on the last page of it.

Why should they penalize sites that are for the search engines alone?

Search engines are just tools. They are designed so that users could easily find the specific website that contains the information they are seeking.

Now if you have a site that has useful content for Internet users, and you are just upset with the normal result, you need to do is to make some modification on the parts of the site.

On-site SEO implementation

1.) Domain

If you have not yet setup your site, then choose the domain that is relevant to the theme of it.

For example, if you want to build a site that talks about cars, car models, events and car races, then you need to use a domain that mentions cars, for example, "Yourcarsinfo.com".

However, if you had a record field that is not relevant to the topic of the blog, it’s just ok. But it would be better if the domain is relevant to the topic for your SEO that carries more weight.

2.) URL

The URL of each page of your blog should contain important information about the page. For example, a page that talks about the calendar of events, you can use the URL: "Yourcarsinfo.com / calendar-events.html"

The reason for doing this is because there are other bloggers who tend to link in your blog page, just using the URL instead of using anchor text.

In other words, a URL that contains information about the page will give Internet users and also the search engine relevant information on this page.


While Internet users will be attracted to click the link at the other sites, search engines will give more weight to that particular page keywords found in the URL.

But then you need to avoid excessive use of keywords in the URL so that it can only cause a penalty from the search engine.

3.) Page Title

Make the page title accurately describe the blog. In our example, our blog is about cars, car models and race events. Therefore, make your page title that accurately that it describes the blog, it should be "Cars: Information, models and race events."

Make sure that each one has its own Web page Title Page other wise the search engine will be forced to consider another page with the same title page as duplicate copies and therefore the search engine will also be obliged to choose it as home page and others will be thrown into trash.

And one more thing, the page title should be short, but very descriptive.

4.) "Description" Meta Tag

SEO gurus have different thoughts on the "Description" meta tag of web page. Others say that it is not already used by search ranking pages. But some say that search engines are still giving weight to the contents "description" and meta tag.

Whatever the truth is, we must make use of it. It is often because the search engines use the same content as the site description listed in the SERP.

5.) Content

Your blog content are the articles published on blog. Make sure that your articles are unique and with the best quality and are relevant to your blog. Make use of relevant keywords and their synonyms in composing your article.

Properly use the H tags (H1, H2, H3, H4) and "black" (strong) text style. Some SEO experts say that search engines are placing greater weight on the keywords defined by the "H" tags and "Bold" tags.

And, of course, make sure you link the articles by using your targeted keywords as anchor texts.

And if you use the images in your articles, make use of "ALT" tag.

6.) Sitemap

HTML sitemaps might be helpful to your visitors to find the information they are seeking. However, HTML sitemaps and XML sitemaps are also very important for the search engine that will find and spider all pages of your blog.