- Right Customer Focus which includes identifying and then connecting customers with relevant products and services.
- Consolidation of Current Business including restructuring, mergers, acquisitions and more.
- Operational Efficiency across the organization. Dr. Asher suggests this step may be most important for long-term profitability and includes things like TQM and benchmarking activities.
- Exploring New Markets.
- Human Resource Management which includes attracting, retaining, developing, and career planning.
- Corporate Image Building by developing the company’s reputation in the mind of customers.
These can be considered the backbone for any business to succeed in fierce competitive environments.
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